Georgi’s Story

From Debt to 7-Figure Digital Marketer & Entrepreneur

I didn’t start my journey as a successful digital marketer or entrepreneur.

I started burned out, miserable, and $75,000 in debt.

At the time, I was a financial clerk in Bulgaria, stuck in a draining 9-to-5, dreaming about freedom but feeling trapped by reality.

I jumped into entrepreneurship searching for a way out, only to watch my first fast-food business collapse in under a year and leave me drowning in debt and self-doubt.

That failure pushed me into depression. Real depression. The kind that keeps you awake at night, replaying every bad decision.

But quitting wasn’t an option.

I moved to California and earned my MBA, not because a degree creates success, but because I needed a reset. A new environment. New thinking. Higher standards.

In 2012, I discovered e-commerce and paid advertising. I imported one product from China and sold it on Amazon, obsessing over Facebook ads, Google ads, traffic, and conversion psychology. That single SKU generated $156,000 in revenue, and for the first time, I realized this wasn’t luck. It was a learnable skill.

In 2013, I went all in and launched a Shopify store. And here’s the part most people leave out. I failed. Then failed again. Then failed again. Three stores. Three losses. Each one painful, expensive, and humbling.

On the fourth attempt, things finally clicked. Within two years, I scaled that store and sold it for a six-figure exit. More importantly, I had built something repeatable. I understood traffic, offers, creative, and human behavior at a deep level.

That success led me into consulting and performance marketing.

Over the years, I’ve worked with startups, e-commerce brands, coaches, consultants, and course creators, as well as Fortune 500 companies across Europe, North America, Australia, and New Zealand.

I’ve managed $58M+ in ad spend across Facebook and Google, helping businesses generate hundreds of millions in revenue through scalable paid advertising systems.

But numbers aren’t the most important part of my story.

What matters is that I rebuilt my life from debt, failure, and depression by developing real, compounding skills in digital marketing and business growth. No hype. No shortcuts. Just disciplined execution and relentless testing.

That’s why I share everything on YouTube, my blog, and through my digital marketing agency. I don’t teach theory. I teach what actually works, because I’ve lived every stage of the journey, from broke employee to seven-figure entrepreneur.

If my story proves anything, it’s this:

You don’t need perfect timing.
You don’t need connections.
You need patience, discipline, and skills that compound.

If you’re serious about building or scaling your business and want help from someone who’s been through it all, book a call below and let’s see if we’re a fit.