Top 19 Best Digital Marketing Tools To Grow Your Business in 2024

You know how they say, “The right tools make all the difference?” Well, in digital marketing, that couldn’t be more true! I remember when I first started out, I was drowning in tasks—trying to juggle SEO, social media, email campaigns, and everything in between. It was a nightmare! But once I found the right digital marketing tools, everything changed. I was finally able to breathe (and actually get some sleep!).

Now, I know what you’re thinking—“But there are so many tools out there! Which ones do I even need?” Don’t worry, I’ve got you. In this blog post, I’m breaking down the Top 19 Best Digital Marketing Tools for 2024 that you NEED to know about. I’ll walk you through the essentials, from SEO to social media management, and everything in between. By the end of this post, you’ll know exactly which tools to use to take your business to the next level.

Ready? Let’s get into it!

Why Digital Marketing Tools Are a Must for Business Growth in 2024

Alright, let’s get real for a second—2024 isn’t the time to be winging it with your marketing strategy. The digital landscape is more competitive than ever, and without the right tools, you’re not just falling behind—you’re practically invisible.

I’ve seen it time and time again: businesses trying to grow without leveraging the proper tools end up spinning their wheels, wasting valuable time, and missing out on major opportunities. That’s why digital marketing tools are non-negotiable if you want to thrive this year.

They help you automate the grunt work, analyze what’s working (and what’s not), and fine-tune your strategy so you can focus on what really matters—growing your business.

Here’s the kicker: these tools don’t just save you time. They help you make smarter decisions. Whether it’s figuring out which keywords are worth targeting, managing your social media like a boss, or running paid ad campaigns that actually convert, having the right tools is like having an expert on your team 24/7.

And let’s be honest—who doesn’t want that kind of backup?

The bottom line is this: digital marketing tools aren’t just “nice to have” anymore. They’re essential. If you want to scale your business, boost your revenue, and actually compete in 2024, you’ve got to invest in the right tools. Trust me, once you get the hang of them, you’ll wonder how you ever did marketing without them!

Here Are The Best Digital Marketing Tools I Use To Scale My Clients’ Businesses:

1. Jasper.AI (Best For Copywriting)

Let’s face it, writing copy is no joke. Whether it’s a landing page, a killer ad, or that endless string of emails for a drip campaign, the process can be a time-sucking, brain-draining grind. This is where Jasper.AI steps in, and let me tell you, this tool has been a game-changer in my marketing arsenal. Imagine having a personal copywriter who never sleeps, doesn’t take coffee breaks, and delivers high-quality copy on demand. That’s basically what Jasper.AI does for you.

When I first started using Jasper, I was skeptical—like, how good could an AI copywriter really be? But after using it for a client’s ad campaign, I was floored. It understood the brand’s voice, nailed the tone, and delivered content that was not only polished but also super engaging. It felt like I had a second brain doing all the heavy lifting while I focused on strategy.

Here’s why Jasper.AI is the real MVP for copywriting:

• AI-Powered Writing at Scale: Jasper isn’t your average AI tool. It uses advanced machine learning models to produce human-like text based on a few simple prompts. Whether you’re creating social media posts, long-form blog articles, or ad copy, Jasper can handle it all with ease. Just give it some direction, and you’ll have a well-written draft ready in minutes. It’s like having a copywriting assistant that never misses deadlines.
• Customizable Tone and Style: One of the coolest things about Jasper is how flexible it is when it comes to tone and style. Want your copy to sound formal and professional? No problem. Need it to be quirky and casual? Done. I love how you can adjust the tone of your content depending on the brand’s voice or the target audience. The ability to fine-tune the voice means you’re not stuck with generic, cookie-cutter content—it feels authentic and tailored every time.
• Multilingual Capabilities: Running campaigns in multiple languages? No sweat. Jasper speaks over 25 languages, which is perfect if you’re managing global campaigns or trying to break into new markets. I’ve personally used it to create content in Spanish, French, and even German—and trust me, it’s way better than relying on Google Translate. It’s like having a team of multilingual writers at your fingertips.
• SEO Optimization Built-In: What’s the point of amazing copy if no one sees it? This is where Jasper really shines. Not only does it generate copy, but it also integrates SEO suggestions to help your content rank higher on Google. It’s great for blog posts, landing pages, or any content that needs to be both persuasive and optimized for search engines. This feature alone has saved me hours of back-and-forth with SEO tools.
• Perfect for Any Industry: Whether you’re writing for e-commerce, SaaS, healthcare, or anything in between, Jasper can adapt. It’s not limited by industry jargon or style, which makes it incredibly versatile for a variety of marketing tasks. I’ve used it for everything from tech startups to local businesses, and it’s always on point.

Actionable Tip: When you use Jasper, don’t just accept the first draft it spits out. Use it as a jumping-off point, and then tweak it to add your personal touch or fine-tune the messaging. The beauty of AI is that it can speed up the grunt work, but it’s still up to you to make sure the copy feels right for your audience.

At the end of the day, if you’re tired of staring at a blank screen, trying to come up with the perfect headline or email subject line, Jasper.AI is a total lifesaver. It frees up your time so you can focus on what really matters—growing your business and connecting with your audience. Plus, who doesn’t love a tool that makes your life that much easier?

2. ClickFunnels (Best For Funnel Building)

If there’s one thing I’ve learned in digital marketing, it’s that a well-built funnel can make or break your business. Seriously, you could have the best product in the world, but if your funnel’s leaking, you’re leaving money on the table.

That’s why ClickFunnels is hands down the best tool when it comes to funnel building. Whether you’re just starting or you’ve been in the game for a while, ClickFunnels can take your sales funnel from meh to magic in no time.

When I first started using ClickFunnels, I remember thinking, “Why didn’t I get on this sooner?” I had tried piecing together different platforms for landing pages, email marketing, and cart flows, but it was a nightmare to keep everything in sync.

ClickFunnels, on the other hand, is like an all-in-one solution that takes care of the entire customer journey—without the headaches of trying to connect a dozen tools.

Here’s why ClickFunnels is the go-to for funnel building:

• All-in-One Platform: ClickFunnels does it all—from creating high-converting landing pages to managing your sales pipelines and automating email follow-ups. You don’t need to mess around with multiple platforms or deal with integrations that might break down. Everything lives in one place, and it works seamlessly.
• Drag-and-Drop Editor: Let’s be real, not all of us are coding wizards. One of my favorite things about ClickFunnels is the super intuitive drag-and-drop builder. No coding needed! You can whip up gorgeous funnels in minutes, and it’s completely customizable. You want a sleek opt-in page? Done. An upsell page that looks professional? Easy peasy.
• Pre-Built Funnel Templates: Not sure where to start? No worries! ClickFunnels comes with pre-designed, high-converting funnel templates for just about every type of business. Whether you’re selling products, offering services, or running webinars, there’s a template that fits your needs. I’ve used their sales funnel templates right out of the box, and they convert like crazy. It’s like having a pro designer on your team without the huge price tag.
• Built-In Checkout & Payment Integration: No funnel is complete without a solid checkout process, and this is where ClickFunnels really shines. It has built-in payment gateways and customizable checkout pages, so you can create a frictionless buying experience for your customers. Trust me, I’ve seen conversion rates jump just by optimizing the checkout process, and ClickFunnels makes it a breeze.
• Advanced Analytics: ClickFunnels isn’t just about building funnels; it’s about building funnels that convert. Their analytics are top-notch and help you track every step of your customer’s journey. You can see where leads drop off, which pages perform best, and what tweaks can make the biggest impact. It’s like having a magnifying glass on your funnel so you can optimize for maximum ROI.
• Great for Upsells and Downsells: One thing I always preach is maximizing the value of every customer. With ClickFunnels, you can easily create upsell and downsell pages that are automatically triggered based on the customer’s behavior. This alone can significantly boost your average order value and turn a good funnel into a great one.

Actionable Tip: When setting up your first funnel, start simple. Use one of ClickFunnels’ pre-built templates, and don’t overcomplicate the process. Once you’ve got the basics down and your funnel is converting, then you can start experimenting with upsells, downsells, and split testing to really dial in the performance.

Bottom line? If you’re serious about growing your business and maximizing your conversions, ClickFunnels is a must. It’s the Swiss army knife of funnel building, and whether you’re a complete newbie or a seasoned marketer, it’ll help you build funnels that don’t just look good—they work like a charm.

3. SEMrush (Best For SEO)

If you’re serious about SEO, SEMrush is a powerhouse you can’t afford to overlook. This all-in-one platform is hands down one of the best tools for not only boosting your organic traffic but also for staying ahead of your competition.

I’ve been using SEMrush for years, and let me tell you—it’s like having a Swiss Army knife for SEO. Need to do in-depth keyword research? Done. Want to spy on your competitors and see where their traffic is coming from? Easy. Struggling with on-page SEO issues? SEMrush will point them out and help you fix them.

Here’s why I love SEMrush:

• Keyword Magic Tool: If you’ve ever felt stuck trying to find the right keywords to rank for, this feature is a game changer. It helps you find high-traffic, low-competition keywords you might’ve missed otherwise.
• Competitor Analysis: You know the saying—“Keep your friends close and your competitors closer.” SEMrush lets you peek into your competitors’ top-performing pages, keywords, and backlink strategies. Trust me, this is pure gold for discovering untapped opportunities in your niche.
• Site Audit: Not sure what’s holding your site back from climbing the rankings? SEMrush’s site audit tool will scan your website and give you a detailed report on what’s working and what needs fixing—whether it’s broken links, slow load times, or poor mobile usability.
• Position Tracking: SEMrush allows you to track your keywords and monitor your website’s rankings over time. This is perfect for seeing how your SEO efforts are paying off and adjusting your strategy when needed.

SEMrush is a total game-changer, especially if you’re running multiple campaigns or managing client accounts. If SEO is a priority for your business, this tool should be at the top of your list!

4. HYROS (Best For Analytics)

When it comes to tracking the real return on your ad spend, HYROS is a beast. If you’re running multiple ad campaigns across different platforms (like Google, Facebook, or YouTube), knowing exactly where your revenue is coming from can feel like trying to solve a Rubik’s cube—blindfolded. That’s where HYROS comes in.

I’ve seen businesses throwing money at ads without really understanding which ones are driving conversions. It’s like trying to drive a car with a fogged-up windshield.

HYROS cuts through that fog by giving you crystal-clear data on your customer journeys, showing you exactly which ads, platforms, and keywords are making you money. This is especially important if you’re scaling your ad spend—HYROS helps ensure you’re investing in the right places.

Here’s why I think HYROS is a must-have for analytics:

• Accurate Attribution: You’ve probably heard the nightmare stories about Facebook and Google Analytics giving you conflicting data. HYROS clears up that confusion by tracking every customer touchpoint—from the first click to the final sale. It connects the dots that other analytics tools miss, so you can stop wasting money on ads that aren’t working.
• Multi-Platform Tracking: HYROS doesn’t just track data from one source; it pulls in info from multiple platforms like Facebook, Google, Instagram, YouTube, and even email campaigns. You get the full picture of how your marketing efforts are performing across the board.
• Customer Journey Mapping: One of the coolest features of HYROS is how it lets you visualize your customers’ journeys. You’ll see exactly how they found you, which ads or content influenced their decision, and what finally made them convert. Knowing this info helps you double down on what works and cut what doesn’t.
• Revenue-Driven Decisions: HYROS isn’t just about traffic—it’s about revenue. You can finally see which ads are driving profit, not just clicks. That’s what I love most about this tool—it’s laser-focused on helping you make data-driven decisions that impact your bottom line.

In a world where data is everything, HYROS gives you the clarity you need to maximize your ROI. If you’re spending money on paid ads, this is one tool that’ll help you sleep better at night, knowing exactly where your dollars are going and how they’re working for you.

5. WPX (Best Hosting Provider)

Alright, let’s talk about hosting. If you’re like me, you’ve probably underestimated how much your web hosting can impact your business—until something goes wrong. I’ve been there, with slow-loading pages that drive visitors away faster than you can say “bounce rate.” That’s why, when it comes to hosting, you don’t want to mess around. Enter WPX!

WPX is hands down my favorite hosting provider, and it’s not just because it’s fast (though that’s a huge part of it!). It’s because they get it—if your site isn’t fast, secure, and reliable, you’re losing money. Period. WPX does all of that and more, without the headache you usually get from hosting providers.

Here’s what makes WPX the best in the game:

• Lightning-Fast Speed: Speed is everything online. WPX uses super-fast SSD servers and a built-in Content Delivery Network (CDN) to ensure your site loads in the blink of an eye. And trust me, that matters—a lot. I’ve seen conversion rates tank because of slow load times, and switching to WPX was a game-changer.
• Top-Notch Customer Support: I’m talking 24/7 live chat with actual humans who know what they’re doing. There’s no waiting around for hours, and they actually fix problems quickly. I remember the first time I had an issue—it was resolved within minutes. That’s the kind of support you need when your business relies on uptime.
• Free Migrations: If you’re dreading the thought of moving your site to a new host, WPX makes it super easy. They’ll migrate your site for free and do it fast. No downtime, no stress. It’s just another reason why WPX stands out from the competition.
• Free Malware Removal: Security is a big deal, and WPX takes it seriously. They not only protect your site from malware but also remove it for free if anything happens. It’s like having an extra layer of security without any extra cost.
• Unlimited Site Fixes: Whether it’s a slow-loading page or a technical issue you can’t figure out, WPX’s team will fix it for you—no extra charges. Seriously, I’ve thrown some pretty gnarly issues their way, and they always come through.

So, if you’re tired of dealing with slow speeds, bad support, or just unreliable hosting in general, WPX is the way to go. They’ve got your back, and your site (and your visitors) will thank you for it.

6. ContentStudio (Best For Social Media Management)

Managing social media can feel like a full-time job on its own, right? Between scheduling posts, engaging with followers, and tracking performance, it’s easy to get overwhelmed.

That’s where ContentStudio comes in and saves the day. I’ve tried a bunch of social media management tools, but ContentStudio is my go-to for keeping everything organized without pulling my hair out.

Here’s why I think ContentStudio is the best for social media management:

• All-in-One Platform: ContentStudio is like your social media command center. You can schedule posts, monitor mentions, and analyze performance across multiple platforms—all in one place. No more bouncing between different apps or tabs. Trust me, this alone saves a ton of time!
• Content Discovery and Curation: Struggling to come up with fresh content ideas? ContentStudio has this awesome feature where it helps you discover trending topics and relevant content for your audience. You can curate and share content that your followers will actually care about, keeping your feed engaging without feeling like you’re stuck in a content rut.
• Automated Posting: One of my favorite things about ContentStudio is the automation feature. You can set up posts to go live at the best times, and the tool takes care of the rest. It’s like having a personal social media assistant that never misses a beat. You’ll thank yourself when you’re sipping coffee while your posts are going live on autopilot.
• Team Collaboration: If you’ve got a team helping with your social media, ContentStudio makes collaboration super easy. You can assign tasks, leave comments, and get approvals, all within the platform. No more messy email threads or confusing spreadsheets—just seamless teamwork.
• Analytics That Matter: Let’s be real—tracking the performance of your social media efforts is crucial if you want to grow. ContentStudio provides detailed analytics so you can see which posts are working, which ones are flopping, and how your audience is engaging over time. It’s a perfect tool for fine-tuning your strategy and making data-driven decisions.

Whether you’re managing one brand or multiple accounts, ContentStudio takes the stress out of social media management. You get to focus on the fun part—engaging with your audience and growing your presence—while it handles the heavy lifting.

7. HighLevel (Best CRM)

If you’re looking for a CRM that’s more than just a glorified contact list, HighLevel is the way to go. I’ve used a lot of CRMs over the years, but HighLevel really stands out for one reason: it’s built with marketers in mind. It doesn’t just help you manage your leads and clients—it helps you convert them. And that’s a huge win.

Here’s why I think HighLevel is a game-changer for CRM:

• All-in-One Platform: HighLevel isn’t just a CRM—it’s a complete marketing and sales platform. You can automate emails, text messages, and even voice calls, all from one place. Whether you’re nurturing a lead or re-engaging with an old client, HighLevel makes it super easy to stay on top of your communication without getting overwhelmed.
• Sales Funnels and Pipelines: One thing that separates HighLevel from other CRMs is how it integrates sales funnels directly into the platform. You can create landing pages, capture leads, and track the entire customer journey without having to piece together a bunch of third-party tools. This kind of all-in-one simplicity is a huge time-saver.
• Automated Follow-Ups: HighLevel lets you create automated workflows for following up with leads. Whether it’s an email drip campaign or a simple text reminder, you can set it and forget it. This means you can keep leads warm and engaged without having to manually send follow-ups all the time.
• Appointment Scheduling: If you’re running a service-based business, this feature will be your best friend. HighLevel allows you to integrate appointment scheduling into your CRM, so clients can easily book time with you, and the system will automatically send reminders. No more back-and-forth emails trying to find a good time.
• Two-Way Communication: HighLevel lets you communicate with leads and clients through multiple channels—email, SMS, and even social media messaging. It centralizes all your conversations in one place, so you never miss an important message or lead.
• Pipeline Management: Visualizing your sales pipeline is critical for closing deals, and HighLevel nails this. You can track where each lead is in the sales process, making it easy to see which deals need attention and which ones are ready to close.

In short, HighLevel does more than just help you stay organized—it actually helps you close deals and grow your business. If you’re a marketer or business owner looking for a CRM that can do it all, this is the one to watch.

8. LogoAI (Best For Logo Creation)

Let’s be honest—your logo is often the first impression people get of your brand, so it’s gotta be on point. But not everyone has the budget or time to hire a designer for a custom logo.

That’s where LogoAI comes in. It’s hands down one of the best tools for creating professional, high-quality logos in minutes without needing a design background.

I’ve used LogoAI for a few projects myself, and the results were seriously impressive. You just enter your brand name, select a few preferences, and boom—it generates dozens of stunning logos ready for you to customize. And the best part?

You don’t have to spend hours fiddling with design software. LogoAI handles the heavy lifting, and you get a sleek logo that looks like you paid a pro.

Here’s why I think LogoAI is worth checking out:

• Fast and Easy: Designing a logo can be a time-consuming process, but LogoAI makes it quick and painless. In just a few clicks, you’ll have multiple logo options to choose from. Plus, you can tweak the fonts, colors, and layouts to make sure it fits your brand perfectly.
• AI-Powered Customization: What sets LogoAI apart from other logo makers is its AI-driven engine. It’s not just giving you cookie-cutter templates—it uses artificial intelligence to craft logos that are unique to your brand’s style and personality. You can tell it’s been designed with real thought behind it, not just a random selection of graphics.
• Professional Quality: I’ve seen a lot of online logo makers that churn out logos that look cheap or amateur. Not the case with LogoAI. The designs look polished, professional, and ready for prime time—whether you need it for a website, business cards, or social media.
• Affordable Pricing: Here’s the cherry on top: LogoAI is super affordable, and with my promo code GEORGI, you’ll get 30% OFF your logo creation. It’s a great deal for anyone who needs a sharp-looking logo without breaking the bank.
• Full Branding Packages: Need more than just a logo? LogoAI also offers full branding kits with social media assets, business cards, and more—all matching your new logo. It’s the easiest way to create a consistent, professional brand identity.

If you’re looking for a quick, affordable way to get a killer logo, LogoAI is a no-brainer. And don’t forget to use promo code GEORGI at checkout for 30% off!

9. ConvertKit (Best For Email Marketing)

When it comes to email marketing, ConvertKit is like the secret sauce for building a loyal audience and driving conversions. I’ve tried a bunch of email platforms over the years, but ConvertKit always stands out for its simplicity and power—especially if you’re a creator or small business owner looking to grow your list and build strong connections with your audience.

Here’s why ConvertKit is my go-to for email marketing:

• Easy Automation: One thing I love about ConvertKit is how simple it is to set up email automation. You don’t need to be a tech wizard to create personalized email sequences that trigger based on your subscribers’ actions. Whether it’s a welcome sequence for new subscribers or a nurture series for leads, ConvertKit makes automation feel like a breeze.
• Tagging and Segmentation: I can’t stress enough how important it is to send the right message to the right people. ConvertKit’s tagging and segmentation features let you organize your audience so you’re sending hyper-targeted emails based on their interests and behaviors. This makes your campaigns way more effective and helps boost engagement.
• Simple, Clean Interface: Unlike other email platforms that feel like you’re navigating a spaceship, ConvertKit is super user-friendly. The clean interface makes it easy to build emails, create landing pages, and manage subscribers without getting overwhelmed by too many bells and whistles.
• Landing Pages and Forms: If you’re just starting out or want to grow your email list faster, ConvertKit’s built-in landing pages and sign-up forms are a huge help. You can create beautiful forms and pages to capture leads without needing a separate tool or designer. Plus, they’re optimized for conversions, so you can grow your list with minimal effort.
• Great for Creators: ConvertKit is specifically designed with creators in mind—whether you’re a blogger, podcaster, coach, or content creator, it’s built to help you connect with your audience in a meaningful way. The platform really “gets” the needs of people who create and want to grow their influence.
• Analytics That Matter: ConvertKit provides solid analytics, showing you open rates, click-through rates, and subscriber growth over time. This makes it easy to track the performance of your email campaigns and make data-driven decisions for your next move.

Bottom line: if you want a powerful yet simple tool to grow your email list, build meaningful relationships with your audience, and increase conversions, ConvertKit is the way to go. It’s user-friendly, packed with smart automation, and perfect for creators or businesses ready to level up their email game.

10. Shopify (Best For E-commerce)

If you’re in the e-commerce game or thinking about diving in, Shopify is hands-down the best platform to get your store up and running—and growing fast. Whether you’re selling a few custom items or managing a large inventory, Shopify makes it super easy to set up an online store that looks professional and, more importantly, converts.

I’ve worked with a lot of e-commerce businesses, and Shopify consistently comes out on top. It’s the go-to platform for entrepreneurs who want a no-fuss solution that doesn’t require a degree in web development. Trust me, I’ve seen businesses scale from zero to six figures in sales using Shopify as their foundation.

Here’s why Shopify is the best for e-commerce:

• Ease of Use: You don’t need to be a coding genius to build a beautiful online store with Shopify. Its drag-and-drop interface makes creating and customizing your site a breeze. You can literally go from idea to live store in a matter of hours. I remember helping a client set up their Shopify store, and they were blown away by how quickly it came together.
• Built-In Payment Processing: One of the best things about Shopify is how easy it makes payment processing. It integrates with a bunch of payment gateways (including PayPal, Stripe, and Shopify Payments), so you can start accepting payments instantly. Plus, the platform handles taxes and shipping seamlessly—no headaches, no surprises.
• Extensive App Marketplace: Shopify’s app store is packed with integrations to help you boost your store’s functionality. Whether you need help with SEO, email marketing, or inventory management, there’s an app for that. I always recommend browsing through the app store to see what tools can make your life easier and help your store grow.
• Mobile-Optimized: We all know mobile shopping is huge, and Shopify gets that. Every store on the platform is automatically optimized for mobile, which means your customers can shop from their phones without any clunky interfaces or slow load times. You want to make it as easy as possible for people to buy from you, and Shopify nails this.
• Scalability: Whether you’re selling 10 products or 10,000, Shopify can handle it. The platform grows with you, so as your business scales, you don’t have to worry about outgrowing your e-commerce solution. This scalability is key if you’re planning on expanding your product line or increasing your customer base.
• Security: Shopify is also super secure, which is critical when you’re dealing with sensitive customer data and online payments. They handle all the security updates, SSL certifications, and PCI compliance, so you can focus on selling and not stressing about keeping your store safe.

Whether you’re just starting your e-commerce journey or looking to scale an established business, Shopify is the gold standard. It’s easy to use, packed with features, and designed to help you grow. If you want an online store that not only looks great but performs, Shopify is the way to go.

11. ManyChat (Best Messaging Automation)

Let’s face it—if you’re not using messaging automation in 2024, you’re missing out on some serious opportunities. People want instant responses, and that’s where ManyChat comes in. ManyChat is an absolute powerhouse when it comes to automating conversations with your customers through platforms like Facebook Messenger, Instagram, and even SMS.

I’ve used ManyChat for a variety of campaigns, and let me tell you—it’s like having a personal assistant who works 24/7, answering questions, nurturing leads, and even handling sales, all without you lifting a finger. It’s a total game-changer if you’re looking to save time while increasing customer engagement.

Here’s why ManyChat is the best for messaging automation:

• User-Friendly Bot Builder: Even if you’ve never built a chatbot before, ManyChat’s drag-and-drop interface makes it super easy to set up. You can create automated conversations that guide customers through questions, offer product suggestions, or even help with customer support. It’s like creating a flowchart for a conversation—simple and intuitive.
• Multi-Platform Support: ManyChat isn’t just limited to Facebook Messenger. You can also automate conversations on Instagram, WhatsApp, and via SMS. This makes it super versatile for reaching customers where they are most active. I’ve seen businesses use ManyChat to capture leads and engage with customers through multiple channels, all from one dashboard.
• Sales Funnel Integration: One of my favorite things about ManyChat is how easily it integrates with your existing sales funnel. Whether you’re nurturing leads with a drip campaign or sending follow-up messages after a purchase, ManyChat automates the entire process. This means you can focus on high-level strategy while the bots handle the nitty-gritty of lead management.
• eCommerce Capabilities: ManyChat isn’t just for customer service—it’s also great for boosting sales. You can use it to send automated messages with product recommendations, offer personalized discounts, or even follow up with cart abandonment reminders. I’ve seen this feature boost conversions significantly for eCommerce businesses.
• Analytics and Reporting: What’s a good tool without data? ManyChat provides detailed analytics so you can track how your messages are performing. Whether it’s open rates, click-through rates, or conversions, you’ll know exactly what’s working and what needs tweaking. This helps you continuously optimize your automated messages for better engagement and sales.
• Personalized Messaging: With ManyChat, you’re not just blasting out generic messages. You can personalize conversations based on user behavior, purchase history, or even their responses to previous messages. This kind of personalized interaction goes a long way in building customer loyalty and increasing conversions.

If you want to automate customer conversations, boost engagement, and even drive sales without being glued to your screen, ManyChat is your best bet. It’s a powerful, easy-to-use tool that can transform how you interact with your audience.

12. Billo (Best For UGC Content)

User-generated content (UGC) is like the holy grail of modern marketing—authentic, relatable, and a powerhouse for building trust. If you’ve ever tried to get high-quality UGC on your own, though, you know how tough it can be.

Enter Billo, the ultimate tool for sourcing top-notch user-generated content that feels real and resonates with your audience.

I’ve worked with brands that struggled to get good UGC before finding Billo, and once they made the switch, it was like flipping a switch on their engagement.

Whether you’re running ads, building out your social media, or just trying to add some authenticity to your brand, Billo connects you with creators who will produce real, relatable content—without breaking the bank.

Here’s why Billo is the best for UGC content:

• Easy Collaboration with Creators: Billo connects you with creators who specialize in making UGC that doesn’t feel staged. You just provide a brief, and Billo matches you with content creators who fit your brand. The best part? You can get everything from unboxings to product reviews—content that actually resonates with your audience because it’s made by real people.
• High-Quality Content: One of the biggest challenges with UGC is ensuring it’s high-quality. Billo solves that by curating a list of trusted creators who know how to make polished, professional content. You can kiss those grainy, awkwardly shot clips goodbye and say hello to videos that feel authentic but look sharp.
• Fast Turnaround: Need content fast? Billo’s process is super streamlined. Once you submit your brief, you’ll start receiving videos from creators in just a few days. This makes it perfect for businesses that need fresh UGC for ad campaigns or social media pushes without the long wait times.
• Affordable Pricing: Hiring a full-scale production team to create content is expensive, but with Billo, you can get high-quality UGC without the hefty price tag. It’s perfect for smaller brands or those looking to scale their content efforts without breaking the bank.
• Diverse Creator Pool: One thing I love about Billo is the diversity of the creators they work with. No matter your niche or audience, you’ll find content creators who can speak directly to your target demographic. This makes your UGC more relatable and helps build stronger connections with your customers.
• Seamless Integration for Ads: UGC is killer for paid ads, especially on platforms like Facebook and Instagram, where authenticity drives clicks. Billo makes it easy to use the content you receive directly in your ad campaigns, so you can start leveraging the power of UGC to boost conversions and trust.

Billo is a must-have if you’re serious about ramping up your UGC game. It takes the headache out of sourcing authentic content while delivering high-quality results that your audience will love—and engage with.

13. SurveySparrow (Best For Surveys)

Surveys are a goldmine when it comes to understanding your audience, improving your services, and collecting feedback that actually helps you grow. But let’s be real—traditional surveys can be a total snooze-fest for your customers. That’s where SurveySparrow comes in. It’s hands down the best tool for creating engaging, interactive surveys that people actually want to complete.

I’ve used SurveySparrow for everything from customer satisfaction surveys to gathering feedback on new product ideas, and I’ve been blown away by how easy it is to use and how much more data I collect compared to other survey tools.

Here’s why SurveySparrow is my top pick for surveys:

• Engaging and Conversational: The key to getting people to fill out your surveys? Make them feel like a conversation, not a chore. SurveySparrow’s interface is sleek and interactive, with conversational forms that keep respondents engaged. It feels more like chatting with a friend than answering a questionnaire, and that alone increases completion rates.
• Multi-Channel Distribution: Need to reach people on different platforms? SurveySparrow has you covered. You can distribute your surveys via email, web links, SMS, or even embed them directly on your website. This flexibility means you can reach your audience where they’re most active, boosting participation rates.
• Recurring Surveys: Whether you want to run regular customer feedback surveys or collect NPS (Net Promoter Score) data, SurveySparrow makes it easy to automate recurring surveys. You can set them to go out at specific intervals, so you’re always in the loop about how your customers feel.
• Customizable and Branded: One thing I love about SurveySparrow is how customizable the surveys are. You can easily match the design to your brand’s colors and tone, which makes the experience feel seamless for respondents. Plus, you can add personalized touches like custom thank-you pages or redirect users to a specific URL after they submit their responses.
• In-Depth Analytics: SurveySparrow doesn’t just help you collect data—it gives you actionable insights. With their robust analytics dashboard, you can track response rates, identify trends, and break down responses by various demographics. This helps you make data-driven decisions based on what your audience actually wants.
• Responsive on All Devices: Whether your audience is filling out surveys on a desktop or mobile, SurveySparrow ensures the experience is smooth and intuitive. No awkward formatting issues, no frustrating scrolls—just a seamless survey experience, no matter the device.

If you’re looking to gather valuable insights from your audience in a way that’s both fun and effective, SurveySparrow is your go-to tool. It takes the pain out of traditional surveys and helps you get the feedback you need to grow your business.

14. Creatify (Best For Creating Video Ads)

Let’s face it—video ads are where it’s at in 2024. Whether you’re running ads on Facebook, Instagram, or YouTube, video content is king when it comes to grabbing attention and driving conversions.

But creating high-quality video ads can feel like a huge task, especially if you don’t have a professional video production team. That’s where Creatify comes in and changes the game.

I’ve worked with businesses that needed quick, engaging video ads without the hassle of hiring an entire production crew, and Creatify made it so easy. This tool simplifies the process of creating pro-quality video ads that look like they were made by a full-scale agency, even if you’re working solo.

Here’s why Creatify is the best for creating video ads:

• Easy-to-Use Interface: Whether you’re a video editing pro or just starting out, Creatify’s drag-and-drop editor makes creating video ads a breeze. You don’t need to know your way around complicated software—just pick your template, customize it with your branding, and you’re good to go.
• Professional Templates: Not sure where to start? Creatify has a wide selection of video templates tailored for different industries and platforms. You can choose from templates optimized for Facebook, Instagram, and YouTube, making sure your ads are perfect for the platform you’re targeting. Plus, these templates are designed to convert, so they’re more than just pretty—they’re effective.
• Customizable Branding: With Creatify, you can easily add your logo, brand colors, and messaging to every video, making sure your ads stay on-brand and recognizable. This level of customization ensures that your audience sees consistent branding across all your marketing channels.
• Quick Turnaround: Need a video ad fast? Creatify is perfect for last-minute campaigns or quick ad tests. You can create professional-quality video ads in minutes, which is a huge win when you’re trying to move fast in the ever-changing world of digital marketing.
• Optimized for Mobile and Desktop: Video ads need to look great on all devices, and Creatify makes sure of that. Every ad you create is optimized for both mobile and desktop, ensuring that it looks sharp and engaging no matter where your audience is watching.
• Affordable Pricing: Hiring a production team to create video ads can cost a small fortune, but Creatify offers a much more budget-friendly solution without sacrificing quality. It’s ideal for businesses of all sizes that want professional-looking video ads without the hefty price tag.

Whether you’re looking to launch your first video ad or want to scale your video marketing efforts, Creatify is the tool that’ll help you get there. It makes video ad creation quick, easy, and affordable—so you can focus on what really matters: driving results.

15. Submagic (Best For Easy Video Editing)

Let’s be real—video content is a must-have in today’s marketing world, but not everyone has the time (or the patience) to learn complex editing software. That’s where Submagic comes in. It’s hands down the best tool for easy video editing, especially if you need something that’s quick, intuitive, and delivers professional results without the headache.

I’ve used Submagic for several projects, and I can’t believe how much time it saves. Whether you’re cranking out content for YouTube, Instagram Reels, or TikTok, this tool makes editing a breeze. You don’t need any fancy skills—just upload your footage, and Submagic does the heavy lifting.

Here’s why Submagic is my top pick for easy video editing:

• Automatic Subtitling: Ever watched a video on social media with no sound? That’s exactly why subtitles are so important. Submagic’s automatic subtitle feature is a lifesaver. It generates accurate captions in just seconds, so you don’t have to spend hours manually typing them out. This is huge for accessibility and engagement, especially on social media where people often watch videos without sound.
• Drag-and-Drop Simplicity: If you’ve ever been intimidated by professional editing software, Submagic’s drag-and-drop interface will feel like a breath of fresh air. You can easily trim clips, add transitions, and overlay text without needing to know a single thing about advanced video editing techniques. It’s perfect for anyone who wants to create polished videos without getting stuck in a technical rabbit hole.
• Ready-to-Use Templates: Not sure how to structure your video? Submagic comes with pre-designed templates that make it super easy to put together a professional-looking video in no time. Whether you need intros, outros, or call-to-action overlays, there’s a template for everything.
• Social Media Optimization: One of the things I love most about Submagic is how it optimizes videos for different platforms. Whether you’re creating content for YouTube, Instagram, or TikTok, Submagic automatically adjusts the aspect ratio and resolution to fit each platform’s requirements. No more worrying about whether your video will look right on mobile or desktop.
• Affordable Pricing: Submagic offers pro-quality editing at a fraction of the cost of hiring an editor. It’s perfect for small businesses, creators, or anyone on a budget who wants to create high-quality content without shelling out big bucks.
• Fast Processing: Need a quick turnaround on a project? Submagic processes edits and exports videos lightning fast, so you don’t waste time waiting around. This is a game-changer when you’re working on a tight deadline and need to push content out quickly.

Submagic makes video editing easy, accessible, and efficient. If you’re looking for a way to create professional-quality videos without spending hours learning complex software, this tool is a must-have.

16. ViralKit (Best For Contests & Giveaways)

Running a contest or giveaway is an awesome way to get people talking about your brand, but without the right tool, it can quickly turn into a logistical nightmare. That’s where ViralKit comes in—making the entire process of running contests and giveaways smooth, automated, and incredibly effective.

Whether you’re looking to grow your email list, boost social media engagement, or drive traffic to your site, ViralKit makes it simple.

I’ve seen firsthand how powerful contests can be for businesses, and ViralKit makes it so much easier to launch them without getting bogged down by the details.

Here’s why ViralKit is the best for contests and giveaways:

• Easy Setup: ViralKit makes setting up a contest or giveaway stupid easy. With its intuitive drag-and-drop builder, you can create a fully customized campaign in just a few minutes. No need to code or figure out complicated software—just plug in your details, and you’re ready to go.
• Built-In Virality: What’s the point of a giveaway if it doesn’t spread like wildfire, right? ViralKit helps your campaigns go viral by encouraging participants to share the contest with their friends and followers for extra entries. The more people they bring in, the more chances they get to win. This feature alone can dramatically grow your reach.
• Multi-Platform Integration: ViralKit lets you host contests across multiple platforms like Instagram, Facebook, Twitter, or even your website, so you’re not stuck to just one channel. This flexibility is key if you want to reach your audience wherever they hang out the most.
• Automated Entry Tracking: Keeping track of entries manually? No, thank you. ViralKit automatically tracks all entries, referrals, and actions taken by participants, so you don’t have to lift a finger. You’ll know exactly who’s entered, how they got there, and how much engagement each contestant brings.
• Customizable Rules & Actions: Whether you want people to sign up for your email list, follow you on social media, or share your post with their friends, ViralKit lets you fully customize the rules for entry. This way, you can tailor your contest goals to match exactly what you want to achieve, whether it’s more followers, more sales, or a bigger email list.
• Advanced Analytics: Want to know how your contest is performing? ViralKit gives you detailed analytics that show you how many people entered, how much engagement you’re getting, and where your traffic is coming from. This is perfect for optimizing future contests and giveaways based on real data.

If you’re looking to boost your brand’s visibility, drive traffic, or grow your email list, running a contest or giveaway with ViralKit is a no-brainer. It handles all the heavy lifting, so you can focus on what matters—engaging your audience and rewarding them for spreading the word about your brand.

17. Teachable (Best For Course Creators)

If you’ve got the knowledge to share and want to turn it into a profitable online course, Teachable is hands down the best platform to help you get started. Whether you’re an entrepreneur, a coach, or just someone with valuable expertise, Teachable makes it ridiculously easy to create, launch, and sell your courses—all in one place.

I’ve seen countless creators use Teachable to build thriving online education businesses without having to be tech experts. It takes all the guesswork out of course creation, leaving you to focus on what you do best—sharing your knowledge and growing your audience.

Here’s why Teachable is the top choice for course creators:

• User-Friendly Course Builder: You don’t need any fancy technical skills to build a course on Teachable. Its drag-and-drop course builder makes it super easy to organize your content, upload videos, PDFs, quizzes, and more. You can have a polished, professional-looking course up and running in no time.
• Monetization Made Simple: Teachable gives you all the tools you need to start making money from your course. You can set your pricing, create subscription models, or even offer one-time payments. Plus, Teachable handles all the payment processing for you, making it easy to get paid on time.
• Integrated Marketing Tools: Building a course is one thing, but marketing it? That’s a whole different ball game. Teachable has built-in email marketing tools to help you promote your course, automate welcome sequences, and nurture leads. Whether you’re launching to a warm audience or starting from scratch, Teachable has your back with easy-to-use marketing features.
• Seamless Student Experience: One thing I love about Teachable is how smooth the experience is for students. The platform is designed to be super user-friendly for your audience, whether they’re accessing your course from a desktop or mobile device. This makes it easy for your students to focus on learning—without any tech frustrations.
• Powerful Analytics: Teachable gives you insights into your students’ progress, engagement, and completion rates. You can see what’s working, what needs improvement, and where students may be getting stuck. These analytics are crucial for refining your course content and making it even more valuable.
• Custom Branding: Want your course to look and feel like your own? Teachable lets you fully customize your course site to match your brand’s colors, logo, and style. This helps create a cohesive brand experience, so your students feel like they’re in your learning environment—not just a generic platform.
• Supports All Course Formats: Whether your course is video-heavy, text-based, or includes live webinars, Teachable supports all types of content. You can even create quizzes and assignments to help your students stay engaged and track their progress.

If you’re serious about building and selling an online course, Teachable is the go-to platform. It’s designed to make the process as easy and seamless as possible, so you can focus on what really matters—delivering value to your students and scaling your online business.

18. Skool (Best For Community Management)

Building a strong community around your brand or business is key to long-term success, and Skool is hands down one of the best platforms out there for managing and engaging your online community.

Whether you’re running a membership site, an online course, or just want to create a space for like-minded individuals to connect, Skool makes it incredibly easy to keep everything organized and foster meaningful interactions.

I’ve seen how powerful a well-managed community can be for brand loyalty and growth, and Skool is designed to help you do just that—without the chaos.

Here’s why Skool is the best for community management:

• Simple, Clean Interface: Skool isn’t like those overly complex community platforms that feel more like a chore than a community space. It’s designed to be simple, clean, and user-friendly. Your members won’t get lost in a sea of features they don’t need. Everything is laid out in a way that encourages engagement, making it easy for members to navigate and participate.
• All-in-One Platform: Skool combines community management with educational content, making it perfect if you’re running courses or want to share valuable resources with your members. You can create courses, host discussions, and share files all in one place. It’s a seamless experience that keeps your community connected and learning.
• Gamification for Engagement: One of the coolest features Skool offers is gamification. Members can earn points, level up, and unlock badges for their participation. This kind of built-in motivation helps boost engagement and keeps your community active. People love seeing their progress, and this makes it fun to stick around and contribute.
• Organized Discussions: With Skool, discussions are well-organized into categories and topics, so your members can easily find what they’re interested in. Whether it’s group discussions, Q&A threads, or specific topics around your niche, everything stays organized and easy to follow—no cluttered message boards or endless threads to dig through.
• Private and Secure: You have full control over who joins your community, and Skool keeps everything private and secure. Whether you’re offering a paid membership or just want to keep things exclusive, you can set access rules and manage members with ease.
• Mobile-Friendly: Your members aren’t always on their computers, so it’s a huge win that Skool is fully mobile-friendly. Whether they’re on their phone or tablet, members can engage, interact, and keep up with discussions just as easily as they can on a desktop.
• Seamless Integration with Other Tools: If you’re already using other platforms for your courses or email lists, no problem! Skool integrates with a variety of tools, making it easy to sync your community management with the rest of your business.

If you’re serious about building and managing an engaged, active community, Skool is the tool you’ve been looking for. It takes the stress out of community management and helps you create a space where your members can connect, learn, and grow together.

19. Poptin (Best For Popups)

When it comes to boosting conversions and capturing leads, Poptin is a total game-changer. Popups may have a bit of a bad reputation, but when done right, they’re incredibly effective for growing your email list, driving sales, and even reducing cart abandonment.

Poptin makes creating high-converting popups easier than ever, without annoying your visitors.

I’ve used Poptin for a variety of campaigns, and trust me, it’s one of the best tools out there for making popups that don’t just look good but actually work to drive results.

Here’s why Poptin is the best for popups:

• Drag-and-Drop Builder: Poptin’s popup builder is simple, intuitive, and lets you create fully customized popups in minutes. You don’t need any coding skills to make something that looks professional and fits seamlessly into your website’s design. Just drag, drop, and customize—it’s that easy.
• Multiple Popup Formats: Whether you need exit-intent popups, floating bars, or slide-ins, Poptin has you covered. You can choose from a variety of formats to engage visitors in different ways. For example, if someone’s about to leave your site, an exit-intent popup can offer them a special discount, keeping them from bouncing.
• Advanced Targeting Options: This is where Poptin really shines. You can set up popups based on user behavior, like how long they’ve been on the page, how far they’ve scrolled, or even what device they’re using. These advanced targeting options ensure that your popups show up at the right time, improving both the user experience and conversion rates.
• A/B Testing: Not sure which popup will convert better? With Poptin’s built-in A/B testing, you can create different versions of your popups and see which one performs best. This takes the guesswork out of optimizing your campaigns—you’ll have real data showing you what works.
• Seamless Integrations: Poptin integrates with all the major email marketing platforms, CRMs, and eCommerce tools, so you can easily sync your new leads with your existing systems. Whether you’re using Mailchimp, HubSpot, or Shopify, Poptin makes sure everything connects seamlessly.
• Mobile Optimization: More and more traffic is coming from mobile devices, so it’s crucial that your popups look and function perfectly on mobile screens. Poptin ensures that all your popups are fully optimized for mobile, so you don’t have to worry about losing potential leads just because they’re on their phone.
• Exit-Intent Technology: One of Poptin’s most powerful features is its exit-intent technology, which detects when a visitor is about to leave your site and triggers a popup at the last moment. This feature alone can save a ton of potential leads and convert abandoning visitors into subscribers or customers.

Poptin is a must-have tool if you’re looking to create engaging, high-converting popups that don’t feel spammy. Whether your goal is to grow your email list, drive sales, or reduce cart abandonment, Poptin offers the flexibility and functionality to make your popups perform at their best.

Conclusion

In 2024, the digital landscape is more competitive than ever, and having the right tools in your arsenal is no longer optional—it’s essential. Whether you’re a solo digital marketer or part of a larger marketing team, using must-have digital marketing tools can be the difference between staying ahead or falling behind.

From social media marketing tools like ContentStudio to powerful search engine optimization platforms like SEMrush, these tools help you streamline your efforts and make data-driven decisions.

If you’re running a digital marketing agency, it’s crucial to have tools that can handle multiple tasks at once—everything from project management and content creation to analytics and lead generation.

Social media platforms are constantly evolving, and tools like ViralKit can boost engagement, while Poptin helps you capture leads before they leave your site. Each of these top digital marketing tools is designed to make your life easier and your marketing more effective.

Not only will these tools help you understand where your traffic is coming from, but they’ll also empower your marketing team to execute campaigns more efficiently.

In a world where speed and accuracy matter, having digital marketing tools in 2024 that automate and optimize your efforts is key to success. So, if you’re serious about scaling your business, these are the must-have digital marketing tools you can’t afford to overlook.

FAQs

1. How can I enhance my digital marketing strategy using available tools?

Using a combination of marketing automation, content marketing, and advertising tools can significantly improve your strategy. Tools available today are designed to optimize everything from email marketing campaigns to content creation, making it easy to track and improve performance across social media platforms like Facebook. Whether you’re looking to boost engagement or streamline your processes, tools provide solutions for every aspect of your strategy.

2. What are the best options for marketing automation and content creation tools?

When looking to find the best tools for content creation, there are many great options that offer customization and flexibility. These tools can help you craft engaging content and automate distribution. For those seeking marketing automation, there are cost-effective solutions available that can handle large volumes of content while maintaining high quality.

3. How can tools to create engaging content improve my marketing game?

Tools that can help with content creation, especially when paired with collaboration tools, can enhance your overall marketing game. By offering real-time editing features and templates, these editing tools make it easy to produce high-quality content quickly. Whether you’re working on blog posts, videos, or visual content, using the right creation tools helps you stay ahead.

4. What role do optimization tools play in improving marketing performance?

Optimization tools are key for improving your marketing performance. They help you monitor key metrics and adjust your campaigns to achieve better results. You can also use these tools to track performance across social media platforms, refine your strategy, and uncover new marketing opportunities.

5. How do great email marketing tools fit into a b2b marketing strategy?

Email marketing is still one of the most powerful channels for b2b marketing. Combining great email marketing software with other tools available can ensure your marketing messages reach the right audience and encourage engagement. Tools that can help you segment your audience and personalize your emails are invaluable for a successful B2B strategy.

6. Can I use tools on the market for affiliate marketing and growing my audience?

Absolutely! Affiliate marketing thrives when you use the right advertising tools and engagement tools to reach potential affiliates and customers. Tools to create engaging content, run promotions, and track conversions will significantly boost your affiliate efforts, helping you grow your audience.

7. How can I track my marketing performance across multiple channels?

Using tools to track your campaigns across different channels is crucial for monitoring and improving your efforts. Whether you’re focusing on social media platforms or email, there are many analysis tools that provide real-time insights into how your audience is interacting with your content. These tools offer you the best options for tracking key performance metrics.

8. Are there tools that can help manage my content across different social media platforms?

Yes, there are platforms that help you schedule and manage content across different social media platforms like Facebook, Twitter, and Instagram. These platforms often come with engagement tools to help you monitor responses, ensuring you’re staying active and relevant across all your channels.

9. What are the best options for using advertising tools in my online marketing?

If you’re looking to improve your online marketing, advertising tools offer robust options for targeting the right audience, delivering tailored messages, and tracking the performance of your ads. These tools can handle everything from ad creation to performance analysis, helping you maximize your return on investment.

10. How can using these tools together help improve my overall strategy?

Combining different tools together—from email marketing campaigns to advertising tools—helps ensure that all parts of your strategy are aligned and optimized for success. By leveraging tools available in the market, you can streamline processes, enhance collaboration, and ultimately improve your overall strategy for better results.