Written by: Georgi Petrov | Digital Marketing & Online Business Expert

Are you using ClickFunnels to streamline your online sales process and looking to integrate the Facebook (Meta) Pixel into your funnels? Look no further! In this article, we will guide you through the step-by-step process of installing the Facebook (Meta) Pixel on ClickFunnels.

Here’s also my YouTube video that explains that step-by-step process:

What is Facebook (Meta) Pixel?

As a powerful marketing tool, the Facebook (Meta) Pixel allows you to track user behavior, optimize your ads, and retarget your audience effectively. By integrating this pixel with ClickFunnels, you can gain valuable insights into your funnel’s performance, understanding the success and areas of improvement.

How To Install Facebook (Meta) Pixel?

Installing the Facebook (Meta) Pixel on ClickFunnels is a relatively simple process, requiring only a few steps. We will start by explaining what the Facebook (Meta) Pixel is, its benefits, and how it can positively impact your marketing efforts. Then, we will guide you through the setup process, providing detailed instructions and illustrations to ensure a seamless integration.

Stay tuned to learn how to harness the power of the Facebook (Meta) Pixel on ClickFunnels and take your marketing strategy to new heights! 

What are the Benefits Of Having Facebook Pixel?

Facebook Pixel is an essential tool for businesses that want to maximize their advertising efforts on the social media platform.

It offers a range of benefits that can significantly improve a company’s marketing strategy.

Firstly, Facebook Pixel allows businesses to track user behavior on their websites, providing valuable insights into the effectiveness of their ads and website content. This data can then be used to optimize advertising campaigns, targeting the right audience at the right time.

Additionally, Facebook Pixel enables businesses to create custom audiences based on specific criteria, such as previous website visitors or users who have interacted with their ads.

This allows for highly targeted advertising, increasing the likelihood of conversions and ROI. Another advantage of using Facebook Pixel is the ability to measure the success of ad campaigns through conversion tracking.

By tracking actions such as purchases or sign-ups, businesses can determine the effectiveness of their ads and make necessary adjustments to improve performance. Overall, having Facebook Pixel installed can greatly enhance a company’s advertising efforts on Facebook, leading to increased brand awareness, customer engagement, and ultimately, business growth. 

How To Install The Facebook Pixel On ClickFunnels?

Installing the Facebook pixel on ClickFunnels involves a few steps to ensure proper tracking and integration. Here’s a step-by-step guide with bulleted points to help you through the process:

Log into Your Facebook Business Manager:

  • Open your web browser and go to Facebook Business Manager (business.facebook.com).
  • Log in with your Facebook account credentials.

Access Your Facebook Pixel:

  • From the Business Manager dashboard, navigate to the “Events Manager” section.
  • Click on “Data Sources” and select “Pixels.”

Create a New Facebook Pixel (If Needed):

  • If you don’t have a Facebook pixel for your ClickFunnels account, create a new one by clicking the “+ Connect a New Data Source” button and selecting “Facebook Pixel.”
  • Follow the prompts to provide a name for your pixel, your website URL, and other relevant details.

Get Your Pixel Code:

  • After creating the pixel, you’ll be provided with a pixel code. Copy the entire code or take note of it.

Click on “Add New Integration”

Then tick “Meta Pixel” and click “Set Up”

Chose “Manually Add Code to Your Website” because ClickFunnels doesn’t have an API integration with Facebook and click “Get Started”.

Now, click “Copy Code”.

Log into Your ClickFunnels Account:

  • Open a new tab or window and navigate to your ClickFunnels account (app.clickfunnels.com).
  • Log in using your ClickFunnels credentials.

Access your funnels:

  • From the ClickFunnels dashboard, click on “Click Funnels” and then “Funnels”

Then Pick the funnel/landing page that you want to place the pixel as it’s shown on the screenshot below:

Navigate to Tracking Codes:

  • Once you are in the funnel in the editing mode, you need to navigate to “TRACKING CODE” under “SETTINGS“.

Add Your Facebook Pixel Code:

  • Under the “Tracking Codes” section, find the “HEADER CODE” field.
  • Paste the Facebook pixel code you copied earlier into this field.

Apply the Changes:

  • After pasting the pixel code, click the “Save Changes” button to apply the changes.

Add the Pixel to Your Funnels:

  • To track specific funnels, go to the funnel you want to add the pixel to.
  • Inside the funnel editor, click on the funnel step you want to track.
  • In the settings for that step, find the “Tracking Code” section and select your Facebook pixel from the dropdown menu.

Publish Your Funnel:

  • Once you’ve added the pixel to the desired funnel steps, make sure to save your changes and publish the funnel.

Verify Pixel Installation:

  • After publishing, visit your funnel as a user to ensure the pixel is firing correctly.
  • Return to Facebook Business Manager and go to the “Events Manager” to verify that the pixel is sending data.

Test Events:

  • You can use Facebook’s Pixel Helper browser extension or the Event Debugging tool to test pixel events and ensure accurate tracking.

Voila, you are good to go.

Final Thoughts

In conclusion, installing the Facebook pixel on ClickFunnels is a crucial step for effective marketing and tracking of user interactions on your funnel. By following the step-by-step guide outlined above, you can seamlessly integrate the pixel and ensure accurate data collection for targeted advertising and optimization. Here are some final thoughts to keep in mind:

  • Precise Tracking: The Facebook pixel allows you to gather insightful data about user behavior, conversions, and engagement on your ClickFunnels pages. This information empowers you to refine your marketing strategies and enhance user experiences.
  • Customized Campaigns: With the pixel in place, you can create highly targeted Facebook ad campaigns that reach the right audience based on their interactions within your funnel. This leads to better engagement and improved conversion rates.
  • Continuous Monitoring: Regularly check the functionality of your pixel by testing events and reviewing the data reported in Facebook Business Manager. This ensures that your tracking remains accurate over time.
  • Adaptation to Changes: As platforms like ClickFunnels and Facebook frequently update their interfaces and features, stay informed about any modifications that might affect the installation process. Consult updated documentation or customer support resources if needed.
  • Pixel Events: Explore the various event tracking options available with the Facebook pixel. You can set up custom events to track specific actions, such as button clicks, form submissions, purchases, and more. These events provide deeper insights into user engagement.
  • Data Privacy: As data privacy regulations evolve, such as GDPR and CCPA, be sure to adhere to the guidelines and obtain user consent where necessary before collecting and utilizing their data.

By successfully installing the Facebook pixel on your ClickFunnels pages, you’re taking a proactive step toward data-driven decision-making and optimizing your marketing efforts. This integration equips you with the tools to create compelling campaigns, understand your audience better, and ultimately drive meaningful results for your business.


Q1: What is the Facebook pixel, and why is it important for ClickFunnels users?

A: The Facebook pixel is a piece of code provided by Facebook that you place on your website or funnel to track user interactions. For ClickFunnels users, it’s essential because it enables you to gather data on user behavior, conversions, and engagement. This data allows you to create targeted ad campaigns, optimize your funnel, and understand your audience better.

Q2: How do I access my Facebook pixel code?

A: To access your Facebook pixel code, log into your Facebook Business Manager account, navigate to the “Events Manager” section, and select “Pixels.” If you’ve already created a pixel, you’ll find the pixel code there. If not, you can create a new pixel and receive the code.

Q3: Do I need technical skills to install the pixel on ClickFunnels?

A: Basic technical knowledge is beneficial, but you don’t need to be a coding expert. ClickFunnels provides a user-friendly interface to paste the pixel code. If you’re unfamiliar with technical aspects, you can follow the step-by-step guide provided earlier to ensure accurate installation.

Q4: Can I track specific actions within my ClickFunnels funnel using the Facebook pixel?

A: Yes, you can track specific actions known as “events” using the Facebook pixel. ClickFunnels allows you to add the pixel to individual funnel steps and track events like button clicks, form submissions, and purchases. This provides more detailed insights into user behavior.

Q5: What if I encounter issues after installing the pixel?

A: If you face issues, first ensure that the pixel code is correctly copied and pasted in your ClickFunnels account. Verify that you’ve added the pixel to the correct funnel steps and that you’ve published the changes. If problems persist, you can use Facebook’s Pixel Helper browser extension or consult ClickFunnels’ support for assistance.

Q6: Is the Facebook pixel compliant with data privacy regulations?

A: Yes, the Facebook pixel allows you to implement data privacy measures. You can configure your pixel to respect user privacy by adjusting settings related to data collection and user consent. Ensure you follow applicable data privacy regulations, such as GDPR and CCPA, when using the pixel.

Q7: Do I need a separate pixel for each funnel in ClickFunnels?

A: Generally, you can use a single Facebook pixel across multiple funnels within your ClickFunnels account. This centralizes your data and allows you to analyze user behavior across different campaigns. However, if you have specific tracking requirements, you might consider using separate pixels for better organization.

Remember, while these answers provide general guidance, always refer to the most up-to-date documentation provided by ClickFunnels and Facebook to ensure accurate and compliant pixel installation.